28 Jun 5 Digital Marketing Trends to implement in 2017
5 Digital Marketing Trends to implement in 2017
Marketing is changing with time and our Marketers need to know about the latest digital marketing trends. But still there’s not much awareness which should be their in the previous time. For example, 51.9 percent marketers worldwide named video as the type of content giving the best ROI (Adobe 2015). Cisco predicts that by 2020, video will account for 82 percent of all consumer internet traffic as mentioned by Entrepreneur India.While 43 percent of people want to see more video content from marketers according to HubSpot, this channel may not work for everyone.
Here are five of the biggest digital marketing trends that are taking shape this year.
1.Automation Is The New Game Changer
For running a Business automation is important. We have a system which we follow to every thing in the business. This type of automation creates real results for your business, with DemandGen reporting that nurturing your customer with marketing automation can improve sales opportunities by up to 20 percent.
2.Email Marketing Redux
Email Marketing is a very easy, inexpensive way of promoting your Business. It is practiced for quite a long time.It continues to give the highest ROI of all digital marketing channels, with an average return on investment of 4300 percent.By using a well-integrated CRM software, you can maintain excellent records of your customer base, allowing you to better segment them for more targeted email marketing campaigns and increased ROI.
3.Real-Time Connections with Live Chat
Sending an email to customer support with a problem might be fine for some people, but many customers now want the instant gratification and connect with a customer support rep right then and there, even while browsing a company’s web site. It can also be a time-saver for you too, as most live chat problems get resolved in 42 seconds, far faster than almost any email back-and-forth exchanges.
4.Content Marketing Still Works
Digital marketers who prioritize blogging as a form of content marketing are 13 times more likely to realize a positive ROI from the experience. According to research from HubSpot, 40 percent of businesses are now using a content marketing strategy – this is illustrated in the Competing on Content infographic.
5. Social Media Marketing Is A Great Way To Interact With Customers
Taking the time to connect with your customer one-on-one is still effective as Deloitte Consulting reports that customers who interact with your business over social media are 129 percent more likely to convert.Taking the time to connect with your customer one-on-one is still effective as Deloitte Consulting reports that customers who interact with your business over social media are 129 percent more likely to convert.