20 Apr 9 Reasons You Should Start An Email Marketing Campaign
Email Marketing is an act of sending a commercial message, typically to a group of people, using email service client which could be Yahoo, Gmail, or a company domain. In a sense, every email sent to a potential or current customer could be considered Email Marketing. It usually involves using email as a medium to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
With “91% of consumers reported checking their email at least once a day”. Email marketing still remains the most cost effective and highly converting online marketing channel for customer engagement, customer retention and customer acquisition.
It keeps hot and cold leads informed about the latest offers, updates and upcoming trends in your industry domain. Email marketing plays a major role in lead nurturing with automated emails triggered from time to time to interact with your leads as they move ahead in the buying cycle.
9 Reasons You Should Start An Email Marketing Campaign:
Email Marketing is Targeted
With Email Marketing, you have the ability to control exactly who sees an email by segmenting your contacts on the basis of lead status, demographics, location or any other data.
Email marketing Increases Brand Awareness
With each email sent, consumers are exposed to your business and this can result in user engagement with your brand and service.
Email marketing is Easily Sharable
One a simple click of the forward button, subscribers can share your deals, offers and news with their friends. This can help in increasing the customer base and increase sales.
Email Marketing builds Credibility
Email marketing plays a major role in brand building while maintaining a personalized communication with the subscribers. This helps in strengthening the relationship between the brand and client.
Email Marketing is Cost Effective
Perhaps the most appealing advantage of Email Marketing is that it is very inexpensive thus yielding high return on investment. No print costs, no postage fees, no advertising rates just write a text or create an easy and creative html email and you are all set to launch your campaign.
Email Marketing allows Scheduled Interaction
You can plan and schedule the email sent out as per the preferences of the customers and their geography. Study and set email delivery time when you get the most opens and the time when the customer opened your email.
Email Marketing & A/B testing
You can test which message attracts more opens and click by creating multiple versions of the email message. You can send 2 versions of email to a set of sample audience and the winner of the two can be sent to the complete subscriber list.
Email Marketing Boost Sales
Running promotional email campaign brands can sell, up-sell and cross-sell the products. By offering the products direct in their email to make them click and reach website to purchase products.
Email marketing is measurable
Analytics are indispensable to measuring a success of any campaign. It tells you about the email bounce, opens, click through and unsubscribes from the email campaigns which enables you to optimize your future mailings based on the results.