21 Apr Engaging website visitors with Inbound Marketing
A Traffic Pulling Strategy: The Inbound Marketing Way
I am sure as a Marketer you must have seen many a times Sales team in your office blaming marketing division for not being able to provide quality leads. Same thing happened to me last month so I told my team to identify the reasons behind this and formulate a strategy how we can improvise upon situation at hand?
There were 2 main challenges:
Firstly, why are we not getting the enough leads and secondly why does the sales team feel we aren’t passing quality leads to them?
Here is what came out …
Internet has changed and so has the user and user behavior, they now use internet to research, find answers and inquire about the stuff you sell. This shift in user’s mindset where they expect quick and reliable solutions to measure the value your product or service can provide, they want to interact, they want to see how responsive the team is? Are you asset ready to provide services. They want results and want results faster and you might not even get another chance to reengage them if you miss an opportunity once.
And the answer to all these questions was Inbound Marketing.
What is Inbound Marketing?
Inbound marketing is a technique to create brand awareness and attract new business via content marketing, blogs, events, SEO, social media and more. It helps prospects find your company in the early stages of their decision-making process, leading to a stronger influence on their future buying decisions.
We found that we were missing punch in our content marketing strategy which wasn’t capable enough to attract people to come spend time with our websites and the landing pages.
What it is? How it attracts new Businesses?
Marketing today has to move towards a very targeted customer-centric approach where Marketers work upon building relationship with the customer by providing information customer comes seeking for. This keeps the customers engaged till the time the customer remains on your website.
Creating the content tailored as per buyers Persona based on stage of the buying cycle you can provide valuable content to help him move ahead in the buying cycle.
How do we do this?
To be successful we need a Strategic mix of SEO, Content and Social Media Marketing.
Quality keywords selection, a well structured website and other SEO initiatives ensures your content is visible to the right audience and attracts quality leads.
Blogging can play a major role in your Inbound Strategy to attract audience as per the persona. This also helps in nurturing leads in the buying cycle.
To distribute the content and attract traffic Social handles like Facebook, Linked in, Twitter, and Instagram play a major role. People today keep on learning things on these social channel and out of them many can fit your buyer persona you can make the most of this channel by interacting with them.
I am happy that my marketing team now knows how to move towards getting more leads and increase conversions. This of-course will help in building trust between the Brand and Target audience additionally it is will result in a shorter sales cycle, more qualified leads and an easier sale for your sales team.